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Hey Koby, really enjoying this candid look at some of the stickier questions in growth. Thank you for sharing!

In the article you mention a couple things as critical for both understanding performance and being able to articulate that to others in the org:

"When doing this it’s extremely important to understand the lifecycle of your referrals/word of mouth, the lifecycle of your users, and how to use confidence intervals to measure LTV."

"Communicate how word of mouth is impacted by user acquisition efforts

Communicate how activation rates, engagement, and churn, will impact the ROI of user acquisition

Show a month over month report that shows blended CAC is improving, and that the ROI is positive"

Would LOVE for you to dig into these topics further; specifically, lifecycle or referrals, confidence intervals to measure ltv, how word of mouth is impacted by user acquisition efforts.

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