[Intro] What happens after Product Market Fit?

A stereotypical unicorn founder emerges from a cave in New Zealand after 4 long years. After quitting their high paying corporate job, joining a prestigious startup accelerator, and then spending almost half a decade wandering in the dark… They have finally found it, the elusive Product Market Fit.

Their magical product has literally 0% churn, the Superhuman PMF survey says 90% of users would be VERY disappointed, there’s even positive revenue cohorts that would make Shopify blush.

So the startup founder thinks to he/her/them selves… Why aren’t we growing faster?

The market is HUGE! People love my product! So why is it going to take 10+ years to hit $100M of revenue at this current rate of growth? Why are competitors entering the market so quickly? Why is Amazon looking at me like a piece of meat? 🥩

The High Growth Handbook teaches us that to obtain true scale there’s 3 problems we must solve, in a specific order.

1. We must build a product with product market fit.

2. We must solve for distribution.

3. We must build “everything else”.

This newsletter (and my entire obsessive career) is dedicated to problem #2, solving for distribution. It’s dedicated to discovering your channels of growth, to optimizing & maximizing them as quickly as possible.

It’s dedicated to moving faster, to obtaining dominate market share not within a tiny niche, but within a HUGE market. If you are building anything truly worth building, there’s 100 other people who are going to try and copy you, to take from you what you have.

Channels of Growth aims to combine story telling with detailed technical playbooks to help you solve for distribution and go from basic Product Market Fit, to world wide market domination.